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ADMISSION PROCESS

 

 

Diploma in advertising and Public Relations

This one year course is designed to provide students with a clear appreciation of the complex world of the media, acquaint them with the most popular public relations techniques and introduce them to the growing importance of information technology to media.

Programme Structure

 

Subjects

 1. Fundamentals of Marketing
 2. International Business Communications
 3. Principles and Practice of Public Relations and Advertising
 4. Managing Customer Care and Service
 5. Quantitative Methods for Managers
 6. Strategic Marketing and Management Planning
 7. International Promotions and Direct Marketing (Case-Study)
 8. Campaign Planning and Control
 9. Marketing and Advertising Research
10. Buyer Behaviour and Consumerism

 

ENTRY REQUIREMENTS
1. LCC Certificate in Business Studies, or
2. 5 GCSEs/GCEs including English, or
3. High School Leaving Certificate/Diploma, or
4. Relevant experience for applicants 23 years of age or over
 

 

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