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Programme Structure
Subjects 1. Practice of Marketing 2. Economics 3. Quantitative Methods for Managers 4. Human Resource Management 5. Financing International Operations 6. Strategic Marketing and Management 7. Principles of PR and Advertising 8. Hospitality Management – Analysis and Decision (Case Study) 9. International Business Management 10. International Marketing
ENTRY
REQUIREMENTS 2. Diploma in Travel and Tourism Management or 3. Higher National Diploma (BTEC) in an appropriate discipline or 4. Degrees in relevant disciplines of approved universities or 5. Candidates 27 years of age or over with at least 4 years’ relevant experience Examinations are held at the end of each term. |
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London City College 2008 - Site by prezinhas & perrucci |
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