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Graduate Diploma in Marketing (ICM)

The purpose of the Graduate Diploma Course is to provide students with an opportunity to apply theories to practical situations. A number of case studies will be used for this purpose and students are also prepared for the challenges of further studies, or for a rewarding career in Marketing Management.

 

Programme Structure

The course is offered through classroom based instruction and is supported by coursework or classroom presentations to assess and aid the students' academic progress and development throughout the course. The use of case studies wil prepare students to challenge practical problems and will allow them to develop likely solutions to practical problems

The Graduate Diploma in Marketing addresses the following subjects:

 

Subjects

Term 1
1. International Marketing

2. Finance of International Operations

3. Marketing Research

4. Strategic Marketing Planning

5. Marketing Policy and Strategy (Case Study)

 

ENTRY REQUIREMENTS
1. Diploma in Marketing (ICM) or

2. CIM Advanced Certificate in Marketing or

3. Diploma in International Marketing (ICM) or

4. Diploma in Business Studies (ICM) or

5. A Business related First Degree with appropriate Marketing content or

6. Minimum 4 years practical experience in sales or marketing or

7. Any other qualifications equivalent to one of the above

 
 

 

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