back to Marketing

back to Courses

ADMISSION PROCESS

Enquiry Form

 

 

Diploma in International Marketing (ICM)

The purpose of this course is to provide students, interested in marketing, with the knowledge and skills that will enable them to operate effectively within a company in their own country, in marketing to other countries, or working within an international marketing operation.

 

Programme Structure

The Diploma in International Marketing addresses the following subjects:

 

Subjects

Term 1
1. The Principles of Marketing

2. Quantitative Methods for Managers

3. International Management

4. Customer Care and Service

5. International Business Communications

6. Marketing Internationally

7. Finance and International Operations

8. Export/Import Practice

9. Marketing in Practice

10. International Promotions

 

ENTRY REQUIREMENTS
1. 5 GCSEs/GCE ‘O’ levels, or

2. High School Leaving Certificate/Diploma, or

3. LCC Certificate in Business Studies, or

4. Relevant experience for applicants 23 years of age or over

 

FURTHER STUDY
Completion of the Diploma in International Marketing will allow students to join the Executive Diploma in International Business Management of ICM

 
 

 

London City College 2008 - Site by LCC